Our story: two decades two chemists one shared vision


Ella-Sveta

Our legacy

At Ellbe Illuminate, we believe the best products are born from a legacy of care. Our story didn’t begin in a boardroom, but in a university chemistry lab, where two students—Ella and Sveta—first bonded over a shared passion for science and the potential of nature.

Though our careers took us to different corners of a map—Ella to Canada and Sveta to the UK—we stayed in touch for years. After gaining a combined two decades of experience in the pharmaceutical, research, and business sectors, we reunited to launch Ellbe Illuminate.

Our first creation

We chose to begin our journey by focusing on one of the most common skincare concerns: the delicate under-eye area. We wanted to create a gentle, yet powerful solution that delivered visible results without irritation.

Our hero ingredient is Bakuchiol, a remarkable plant-derived active celebrated for its ability to provide retinol-like benefits without the common side effects. To enhance its effects, we paired it with a supportive blend of antioxidant-rich botanicals like Red Algae and ultra-hydrating Hyaluronic Acid and Aloe Vera. The result is a mask that works to calm, soothe, reduce puffiness, and diminish dark circles, offering a potent path to revitalized eyes.

With every application, you're not just caring for your skin—you're joining a story that began 20 years ago. A story of friendship, expertise, and a commitment to creating a sustainable, trustworthy future in beauty.

Welcome to Ellbe Illuminate |